oil traces its legacy to one of the oldest and most trusted food brands of the country.Ghee has been synonymous with highest quality and utmost trust of the consumers for over 80 years.
With Dalda brand continuing to grow from strength to strength at the top end of the edible oils and fats category, the company launched Manpasand brand in 2006 to cater to the needs of the large middle segment of the market. Since then Manpasand has successfully grown to be amongst the largest brands in its segment. Tullo, another iconic food brand of the country was added to the portfolio of company’s edible oils and fats brands when majority shareholding (86%) of Wazir Ali Industries Limited, a well-known and established company in the industry was acquired in2007.
Tullo has been nurtured back to full health and has made a successful and dramatic turn around to become one of the fastest growing and strong brands in edible oil and fats category.